Harnessing the Power of Your Organization's Story

September 27, 2023

Every organization has a story and it’s essential your people are engaged in yours. When employees are aligned with the narrative and values of their organization, they are not just workers; they become advocates, contributors, and custodians of the company's vision. This alignment instills a sense of purpose, belonging, and commitment that transcends the boundaries of the workplace.

Employees who are engaged in their organization's narrative experience a multitude of benefits that extend beyond their day-to-day tasks. These include—

Experiencing a Sense of Purpose

A compelling organizational story provides employees with a greater sense of purpose, helping them understand how their work contributes to the bigger picture.

Feeling Part of Something Bigger

When employees connect to the story, they become part of a collective journey, contributing to a shared mission rather than just fulfilling individual tasks.

Embracing Organizational Values

An engaging story fosters an understanding of the organization's values and principles, encouraging employees to live and work in alignment with these beliefs.

Becoming Brand Ambassadors

Aligned employees are more likely to authentically represent the organization's values and vision in their interactions outside of work, effectively becoming brand ambassadors.

Now that we’ve made the case for why it’s important to align your people in the story of their organization, the next question is how. These are the strategies SmartLab users have used to align and engage their people—

Engagement Campaigns with Multimedia

Utilize multimedia formats such as films, animations, scribing, and infographics to simplify your organization's story. These dynamic visual tools cater to diverse audiences and help convey complex messages in an engaging and memorable manner.

Collaboration Platforms for Co-Creation

Create a democratic culture by inviting employees to contribute to the development of the organization's values and behaviors. Collaboration platforms enable collective input, fostering a sense of ownership and commitment among employees.

Learning Programs for Story and Value Alignment

Beyond skills and capabilities, learning programs should emphasize teaching employees the story and values of the organization. Bite-sized learning modules integrated into the flow of work make alignment an ongoing habit rather than a one-time event.

Leadership as Storytellers

Leaders play a pivotal role in shaping and communicating the organization's story. Their ability to embody and convey the narrative authentically can significantly impact how well employees align with it.

Recognition and Reward for Alignment

Recognize and reward employees who exemplify the organization's values and actively contribute to the shared narrative. This reinforces the importance of alignment and sets a positive example for others.

SmartLab is the digital experience platform trusted by some of the largest organizations in the world to align their people in the story of their company.

SmartLab takes organization-wide alignment to the next level with—

Engagement Campaigns

Craft captivating multimedia campaigns to convey your story to diverse audiences, fostering a sense of belonging and purpose.

Collaboration and Decision-Making Apps

A suite of sequenceable and configurable apps for empowering employees to co-create and contribute to the values that underpin the organization's story, promoting democratic participation.

Learning Programs

Deliver learning experiences that seamlessly integrate the organization's narrative and values into the daily workflow, facilitating ongoing alignment.

Engaging your people in the story of your organization is not a one-and-done task; it's an investment in building a community of purpose-driven, passionate advocates. When employees feel connected to the narrative and values of their organization, they become agents of positive change, both within the workplace and beyond.

Request a demo to discover how SmartLab can drive this process, unlock the potential of your people, and transform your organization’s culture through purposeful engagement.