SmartLab for Finance
Product Launches Made Easy
A single platform for designing and delivering product launch strategies
Bring teams together across time and distance to design product launch strategies.
Bring teams together across time and distance to design product launch strategies.
SmartLab’s suite of decision-making tools allows program managers to create workflows for taking teams through every stage of planning a product or brand launch, from ideation and design to delivery.
Program leaders can use SmartLab’s resource library to curate and collect all the product information participants need throughout the process, giving them immediate access to it wherever they are, whenever they need it.
With SmartLab, it’s never been easier to bring people together to plan and execute every stage of a product launch.
Virtual and hybrid workshops
Rapidly design and deliver a series of workshops to engage your people in designing new product launches.
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Collaboration apps for strategy design
Custom and pre-designed workflows for guiding attendees through an ideation process. SmartLab’s suite of decision-making apps make sharing, mapping, and voting on ideas easy.
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Collaborate across time and distance
An asynchronous self-facilitated workspace for teams to virtually work together no matter where they are in the world.
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Resource libraries
A dedicated area to share files, multimedia, and links to third-party content.
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Educate, align, and engage your organization in new product launches
Promote rapid organization-wide alignment and capability building in new brand and product launches.
Promote rapid organization-wide alignment and capability building in new brand and product launches.
SmartLab provides tools for delivering dynamic learning and engagement campaigns to educate people across your organization in new products. Adaptive learning journeys deliver content and tasks based on the individual’s role, department, and progress.
Field force teams have instant access to information and materials from anywhere in the world with a dedicated resource library for sharing files, links, and media.
Gathering expert advise and feedback is easy with a suite of configurable collaboration apps for sharing, mapping and polling ideas.
Organization-wide alignment
Create personalized journeys for aligning stakeholders and employees in every aspect of your product launch.
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Engaging multimedia
Embed multimedia content for aligning large populations in new product launches. SmartLab partners with Ludic Creatives to tell the story of your product launch with infographics, games, visual scribing, and film and animation.
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Realtime reporting
Track ROI with realtime analytics for measuring attendance and participation.
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Case study
Challenge
Design 40 brand launches, and then deliver the brand launches in very competitive markets reaching over 3,000 new patients worldwide.
Solution
Using SmartLab, our client designed and delivered a series of virtual strategy sessions supported by SmartLab’s suite of decision-making and collaboration apps. In these sessions, participants worked together to co-design the brand launch strategy.
Once the strategy was designed, our then client used SmartLab to align others in the organization in the new brand launch via a single virtual experience that connected participants with key brand and partner stakeholders. Participants were given access to market positioning and product learning materials and toolkits via a dedicated resources library.
A subsequent series of master classes were rolled out across the organization to educate stakeholders and employees in the new brand launch strategy. SmartLab’s gamified engine promoted engagement and participation by allowing participants to earn points through participation in webinars, discussions, and quizzes. Those with the most points were awarded prizes at the end of the program.
Interactive experiences
A suite of apps to collaborate, poll, and map ideas.
Brain Stormer
Brainstorm with your team and visualise the ideas.
Ideas Wall
A collaborative space to share and engage with stories and ideas in realtime.
Innovation Hopper
Capture valuable data, focus ideas and accelerate decision making.
Trend Compass
Interactive and engaging surveys to capture and analyse emerging trends.
Ideas Mapper
Crowdsource and collaborate on ideas through a virtual whiteboard.
Road Map
Collaborative real-time mapping of activities, milestones and responsibilities.
Process Mapper
Enables teams to quickly design process structures and workflows.
Priority Mapper
Survey, define, and visualise your team’s priorities across key action areas.
Insta Poll
Capture and compare feedback over time.
Comms App
Broadcast engaging messages.
Ideas Matrix
Rate, rank and prioritise ideas to establish the relationship between ideas.
Shapshot
Build and run reusable interactive workshop flows.
Rapid event delivery
Delivering powerful online and hybrid events has never been easier.
SmartLab Express is an intuitive self-service solution for rapidly designing and delivering virtual events for audiences of any size.
Deliver amazing experiences easily
Discover how SmartLab is transforming virtual event delivery.
