SmartLab Culture
A proven, digital-first culture transformation journey.
SmartLab Culture
A proven, digital-first culture transformation journey at scale.
“We are entering a new era or organizational performance. Technology has finally developed sufficiently that culture transformation can be scaled by applying leading academic research, global practical experience and AI-enabled technology.”
- Nikola Jurisic, Project Light founder
“If you are looking to strengthen or transform your company’s culture, or your leadership of it, I can recommend no one more highly. In my thirty year career at McKinsey, leading organization culture and performance work globally, I have worked with no one better.”
- former McKinsey Director Emeritus
increase in annual visits
increase in visitor satisfaction
improvement in organizational health
market cap growth
market share
improvement in organizational health
market cap growth
rise in organizational health
revenue growth
EBITDA growth
A scalable, digital-first transformation experience that reshapes the way people think, feel, and connect—turning culture into your ultimate sustainable competitive advantage.
SmartLab Culture combines SmartLab with Project Light Advisory’s evidence-based approach to culture change. Together, they deliver a practical, high-impact pathway to shift your culture through the systems, behaviors, and mindsets that make change stick.
A proven model for deep, lasting culture transformation.
Who has the biggest impact on culture?
When culture falls out of sync with your strategy, everything becomes harder.
of transformations fail due to culture-related reasons (McKinsey)
Organizations often try to change behaviors but measure only engagement
Systems and incentives frequently support the old culture
Leaders lack practical tools to reinforce the behaviors they want
Without a digital-first approach, culture change doesn’t scale
Culture becomes invisible—and therefore unmanaged
Coordinating thousands of actions that shape the culture very day
Culture is the root of organizational performance.
Financial performance
Top-quartile cultures deliver 3x higher TSR (McKinsey)
Environmental performance
Inclusive cultures are 3.1x more likely to achieve environmental commitments
Wellbeing performance
WHO data shows $700B in potential savings from healthier cultures
Employee health
of employees in companies with strong cultures report 41% lower incidence of chronic diseases (WHO)
Hybrid working has made culture the connective tissue for performance
Organizations need a repeatable, annual cultural business process
SmartLab Culture accelerates transformation and performance across multiple strategic contexts—especially in environments where the human side of change determines success.
AI adoption & digital transformation
Cultural and behavioral challenges are the #1 barrier to delivering digital objectives.
Agile transformations
Agile ways of working are far more effective when culture aligns (reported by 76% of respondents).
Mergers & acquisitions
Organizations that effectively manage culture are 50% more likely to capture revenue & cost synergies.
Talent-led transformations
PE firms report 250% higher net returns when talent and culture transformation is prioritized.
Operational efficiency
Strong cultures of cost ownership (e.g., ZBB practices) deliver 10–30% total cost savings.
RTS / performance transformations
Organizations nearly double their excess TSR when they implement a full culture transformation recipe.
A practical, human-centered approach to transformation, delivered at scale.
Powered by SmartLab. Designed with Project Light Advisory. Built for impact.
SmartLab Features
Dynamic timelines → systemic orchestration
Immersive environments
Integrated video conferencing
Adaptive journeys
Personalised dashboards
Decision-making & collaboration apps
Resource libraries
SmartLab AI for decisions, data, learning, and production
Project Light Advisory Expertise
3 shifts/5 CEO imperatives
11 proven modules
40+ workstreams
90+ deliverables
Evidence-based methodology
Behavioral and systemic change capability
Trusted by global organizations
Flexible delivery models
Choose the pathway that fits your ambition.
SmartLab Culture Digital Platform
Deployed organization-wide with tailored interfaces for the board, CEO and top team, Culture Initiative teams, Culture Orchestration team, influencers and all staff.
Module Activation Labs
12 module specific 2-day workshops to build your team and organization’s in house culture transformation capabilities
Dedicated Expert Support
Three levels of dedicated expert support:
Dream · Diagnose · Design · Pre-Delivery · Deliver
Dream – Define cultural purpose, aspiration, and strategic intent.
Diagnose – Understand where you are and what needs to shift.
Design – Co-create the future culture, journeys, and initiatives.
Pre-Delivery – Prepare teams, align stakeholders, and set up systems.
Deliver – Activate learning, run initiatives, track behavioral change.
Build a culture that moves with you—and moves your organization forward.