London, March 2026 – Ludic and SmartLab have once again been named a Strategic Leader in the 2026 Fosway 9-Grid™ for Digital Learning. The recognition places Ludic and SmartLab in the upper-right quadrant of Europe’s most respected independent analysis of the digital learning market—a position earned by combining platform innovation with a track record of real-world impact.
“SmartLab has always been about more than technology; it is about creating the conditions for real learning and behavior change at scale. This year we have made significant advances in our AI and data architecture, enabling richer personalization, smarter automation, and the kind of impact measurement that organizations need to prove the value of their learning investment.”
— Clemens Hackl, Digital Director, Ludic Group
SmartLab was built by Ludic—a consultancy with two decades of experience designing and running transformation programs for Fortune 500 companies. That foundation shapes everything: SmartLab is built around the logic of behavior change, not content management, replicating the conditions that make high-touch learning effective—immersion, social interaction, practice, and reinforcement—at a scale traditional delivery cannot reach.
“The world of work is being reshaped by AI and digital innovation at a pace that demands a fundamentally new approach to learning. Organizations need more than content – they need experiences that shift mindsets, build capabilities, and embed new behaviors across their entire workforce. That is exactly what we have built Ludic and SmartLab to do.”
— Paul Ashcroft, Co-Founder, Ludic Group and SmartLab
Fosway Group specifically recognized SmartLab’s role within Ludic’s broader offering—noting that organizations undergoing transformation increasingly need partners who deliver end-to-end solutions, not isolated technology.
“The need for effective workforce development has never been more critical. Ludic combines a sophisticated platform capability, proven methodology and high-class consulting, enabling organisations to guide workforces through complex change. Their growth and innovation continue to place them as a Strategic Leader.”
— David Wilson, CEO and Founder, Fosway Group
SmartLab Programs is a new range of ready-to-deploy learning experiences developed in partnership with world-class experts in learning, leadership, AI, and organizational development. Rather than licensing third-party content, SmartLab Programs combines partner methodologies with SmartLab’s delivery reach—giving organizations access to genuinely transformative learning that scales globally with consistency and measurability.
“What we hear consistently from our clients is that the challenges they face are no longer just about skills gaps; they are about how to transform the way their organizations learn, adapt, and perform. SmartLab Programs lets us meet organizations where they are and give them the tools to move forward, faster.”
— Georg Seiler, Commercial Director, Ludic Group
One of the inaugural SmartLab Programs partnerships is SmartLab Leaders, developed with Reimagined Value. It brings Reimagined Value’s methodology—rooted in systems awareness, sensemaking, and relational depth — to distributed leadership communities at scale.
“SmartLab is one of the most modular, scalable, and agile solutions I have encountered. It allowed us to digitize the essence of our work without flattening it into passive content. We used to see a fade-out once people returned to delivery pressure after a workshop—SmartLab changed that by keeping learning alive in the flow of work. Over time, that has translated into more consistent behavior change and more connected sensemaking across teams.”
— Nina Bressler, Founder, Reimagined Value – SmartLab Programs Partner
SmartLab is a digital experience platform built by Ludic that enables organizations to design, deliver, and scale immersive learning experiences for global audiences. Its modular architecture, AI-powered personalization, and integrated analytics make it the platform of choice for Fortune 500 companies driving measurable transformation at scale. Visit www.smartlabservices.com
Ludic is a global consultancy that designs and delivers transformative learning experiences for the world’s leading organizations, specializing in digital transformation, AI adoption, leadership development, and industry-specific programs. Visit www.ludicgroup.com
Reimagined Value, founded by Nina Bressler, develops leadership practices rooted in systems awareness, sensemaking, and relational depth. Through SmartLab Leaders, Reimagined Value brings its methodology to distributed leadership communities at scale. Visit www.reimaginedvalue.com
Fosway Group is Europe’s #1 HR Industry Analyst. The Fosway 9-Grid™ provides independent analysis of the principal learning and talent options available to organisations in EMEA. Visit www.fosway.com