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The event platform that drives engagement and alignment

The all in one platform for managing and delivering immersive virtual, hybrid & in-person events.

10 to 10,000 people · ISO/IEC 27001 certified · Used by Fortune 500 companies

Interactive event management app showing agenda, surveys, and user engagement features on mobile

SmartLab is an award winning solution used by Fortune 500 companies

Fosway 9-Grid 2025 — Strategic Leader for Learning Systems Learning and Performance Institute — Top 15 Learning Technologies Learning Technologies Award Employee Engagement Awards

Customer outcome

100%

participant completion rate

SmartLab helped raise engagement and ensured every participant did the cascade at a 100% completion rate.

Director, Internal Communications, AstraZeneca

SmartLab is built with security & sustainability at its core—we’re ISO/IEC 27001 certified and trusted by global organizations to handle sensitive data with confidence.

See our accreditations

SmartLab Events

Events that engage and inspire

Whether online, on-site, or blended, SmartLab Events enables the delivery of powerful, branded experiences that drive engagement and deliver measurable impact.

Why SmartLab

Why choose SmartLab Events?

Deliver consistent, high-quality experiences. Seamlessly run virtual, hybrid, or face-to-face events while maintaining a unified experience across devices.

A branded SmartLab event environment shown across desktop and mobile
  • Customize for your brand & audience

    Fully branded environments and personalized agendas ensure your event feels uniquely yours.

  • Connect, interact & engage

    Live polls, Q&A sessions, surveys, chat and networking tools enhance participation in real time.

  • Gain insightful analytics

    Monitor engagement, participation, and feedback—feed learnings directly into future events.

  • Extend event value

    On-demand content and community features keep your event accessible and active long after it ends.

Environments

Visual environments

Customizable environments make your event a unique experience that inspires engagement

Capabilities

Smart features for smart events

Customizable environments make your event a unique experience that inspires engagement

Event delivery

  • Personalized end-to-end journeys
  • Custom branding & design
  • Flexible, hybrid ready platform & app
  • Remote facilitation
  • Integrated live streaming

Registration & logistics

  • Registration & check-in for your participants
  • User profiles & community engagement
  • Multi-day agendas & session booking
  • User management & event logistics
  • Attendee communication & push notifications

Engagement & gamification

  • Q&A, polling & surveys
  • Collaboration tools and workflows
  • Points & leaderboards
  • Multi-media resources & discussions
  • Event networking & social engagement

Continued, measurable impact

  • Reporting & Analytics
  • Measured journey progress
  • Follow-up campaigns
  • On demand content
  • The start of a wider initiative

Want to see how SmartLab Events can bring your experiences to life?

The platform

Flexible, scalable, smart

The SmartLab Event App shown on a phone and tablet, with agenda, resources and live collaboration

Supercharge engagement with the SmartLab Event App

Your event, in your pocket - access agendas, resources and real-time collaboration from anywhere

Explore event app

Agenda & Reminders

Personalized schedules with timely push alerts

Live Interaction

Polls, Q&A, chat during sessions

Networking

Smart matching and in-app messaging

Post-Event Insights

Analytics and on-demand content

SmartLab AI decision assistant clustering audience input into themes and priorities

SmartLab AI - Powering events with intelligence

Supercharge delivery with powerful AI agents supporting producers and participants across the platform. SmartLab AI is a culture carrier that reinforces values and behaviors across your organization.

Explore SmartLab AI

AI Reporting Assistant

Instantly analyze engagement trends and sentiment on-demand.

AI Decision Assistant

Generate infographics, cluster audience data, identify key priorities.

AI Learning Assistant

Recommend relevant sessions, content or followup resources.

AI Production Assistant

Fast-track event setup with smart workflow prompts and templates.

A SmartLab event environment carrying a customer brand across desktop and mobile

Branded, seamless experience

Deliver a consistent look and feel—across any format, anywhere.

Custom environments

Tailor every space to reflect your brand identity.

Cross-device access

Join from desktop, mobile or tablet.

Adaptive agenda

Personalized content based on attendee type.

Global reach

Multi-language for global inclusivity.

Live polling, chat and networking running alongside a SmartLab session

Real-time interaction & engagement

Drive active participation and turn attendees into contributors.

Live activities

Keep audiences involved and capture instant feedback.

Chat & networking tools

Conversation and connections before, during and after events.

Multi-media resources

Add context and depth with documents and media.

Gamification

Motivate participation with points, leaderboards and challenges.

A live poll and word cloud visualising participant responses in real time

Make every voice count

Real-time meeting tools that spark participation and deepen engagement.

Live polling

Capture opinions instantly with multiple question types.

Q&A

Let your audience surface the most pressing questions.

Word clouds

Visualise group sentiment as it evolves live.

Instant feedback

Gauge understanding and energy in the moment.

The SmartLab production team running an event from a control desk

Supported by our expert event production team

Our experienced producers, designers, and facilitators work with you every step of the way to deliver a high-impact, low-stress event.

Dedicated people

Skilled, specialist support.

Proven methods

Event strategies that work.

Decades of experience

Hundreds of top-tier events for Fortune 500 clients.

With you every step

Stress less, impress more.

Collaboration apps

Interactive experiences

A suite of apps for collaboration, polling, and mapping ideas.

  • Brain Stormer

    Brainstorm with your team and visualise the ideas.

  • Ideas Wall

    A collaborative space to share and engage with stories and ideas.

  • Innovation Hopper

    Capture valuable data, focus ideas and accelerate decision making.

  • Trend Compass

    Interactive and engaging surveys to capture and analyse emerging trends.

  • Ideas Mapper

    Crowdsource and collaborate through a virtual whiteboard.

  • Road Map

    Real-time mapping of activities, milestones and responsibilities.

  • Process Mapper

    Enables teams to quickly design process structures and workflows.

  • Ideas Matrix

    Rank and prioritise ideas to make better decisions.

  • Priority Mapper

    Survey, define, and visualise your team’s priorities.

  • Insta Poll

    Capture and compare feedback over time.

  • Comms App

    Broadcast engaging messages.

  • Snapshot

    Build and run reusable interactive workshop flows.

Versatile use cases

SmartLab supports the needs and requirements of all event formats.

A large conference audience in a SmartLab-run session

Conferences & Town Halls

Large scale, highly interactive events.

Leaders in a facilitated strategy session

Leadership Events

Inspire and align leaders with high-touch experiences.

A globally coordinated product launch event

Product Launches

Globally coordinated live debut events.

A board meeting around a conference table

Investor & Board Meetings

Secure, polished, professional engagement.

Participants collaborating in a training workshop

Training Workshops

Collaborative, immersive learning sessions.

Attendees networking between sessions

Networking Meetups

Facilitate meaningful new connections.

Clinicians in a structured scientific forum

Clinical & Scientific Forums

Structured, compliant settings for expert discourse.

A strategic Discovery Lab working session

Strategic "Discovery Labs"

Immersive sessions on AI, sustainability, future trends, and organisational alignment.

A virtual webinar hub with multiple sessions

Virtual Webinar Hubs

Deliver scalable, repeatable events and webinars with ease.

Want attendees to feel inspired and connected? Let’s design your immersive event experience together.

Talk to us about your event

Trust

Enterprise-grade security & sustainability

SmartLab is built with security & sustainability at its core—we’re ISO/IEC 27001 certified and trusted by global organizations to handle sensitive data with confidence.

ISO 27001 certified for data and information security
IAF certified for internationally recognized quality standards
EcoVadis Gold sustainability rating badge
UKAS accredited certification for management systems

Find out more

See how SmartLab Events delivers meetings, workshops and conferences for your organization — walk through the platform with our team.