National sector opening
+52mincrease in annual visits
94.4 pointincrease in visitor satisfaction
Transform mindsets. Shift behaviors. Achieve results.
A proven, digital-first culture transformation journey.
3 Shifts framework · Developed with Project Light Advisory · ISO/IEC 27001 certified
SmartLab is an award winning solution used by Fortune 500 companies
Developed in partnership with Project Light Advisory
Project Light Advisory brings evidence-based culture transformation built on leading academic research and decades of global practical experience — three shifts, five CEO imperatives, eleven proven modules.
“We are entering a new era of organizational performance. Technology has finally developed sufficiently that culture transformation can be scaled by applying leading academic research, global practical experience and AI-enabled technology.”
“If you are looking to strengthen or transform your company’s culture, or your leadership of it, I can recommend no one more highly. In my thirty year career at McKinsey, leading organization culture and performance work globally, I have worked with no one better.”
Proven results
Culture OS turns culture strategy into tangible, high-impact results
Legacy organization turnaround
+45-pointimprovement in organizational health
2.5×market cap growth
+11%market share
Industrial performance surge
$1.5bin profit in year three
90%employees reporting major culture improvement
Multi-market growth enablement
~10-pointrise in organizational health
+49%revenue growth
+37%EBITDA growth
The program
What is SmartLab Culture OS?
Design culture to drive performance.
SmartLab Culture OS is a scalable, digital-first transformation experience that reshapes the way people think, feel, and connect—turning culture into your ultimate sustainable competitive advantage.
Combining SmartLab with Project Light Advisory’s evidence-based approach to culture change, SmartLab Culture delivers a practical, high-impact pathway to shift your culture through the systems, behaviors, and mindsets that make change stick.
The 3 Shifts Framework
A proven model for deep, lasting culture transformation
1
What Shift
Define the future you want
- Diagnose your current culture with precision
- Define your 4–7 year aspiration and values
- Select the 2–3 priority behaviours to shift first
2
Inner Shift
Transform from within
- Launch tailored inner shift journeys aligned to priority behaviors
- Empower leaders and influencers to role model the culture
- Demonstrate initiative quick wins to build belief and momentum
3
Outer Shift
Activate change across the organization
- Select & activate 5–10 high-impact initiatives
- Embed changes into systems, structures, rituals, and processes
- Refresh your Culture Operating Model
Fit
Who is SmartLab Culture OS for?
Who has the biggest impact on culture?
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Board
Appoint senior role models.
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CEO and top teams
Senior culture role models.
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Culture initiative teams
Deliver culture shaping initiatives.
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Culture orchestration teams
Coordinate the work, so it all comes together.
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All employees
Bring the culture to life in their team.
The culture challenge today
When culture falls out of sync with your strategy, everything becomes harder
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70% of transformations fail due to culture-related reasons. (McKinsey)
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Organizations often try to change behaviors but measure only engagement.
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Systems and incentives frequently support the old culture.
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Leaders lack practical tools to reinforce the behaviors they want.
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Without a digital-first approach, culture change doesn’t scale.
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Culture becomes invisible—and therefore unmanaged.
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Coordinating the thousands of actions that shape the culture every day.
Why now?
Culture is the root of organizational performance.
3×
Financial performance. Top-quartile cultures deliver 3x higher TSR.
McKinsey
3.1×
Environmental performance. Inclusive cultures are 3.1x more likely to achieve environmental commitments.
$700B
Wellbeing performance. WHO data shows $700B in potential savings from healthier cultures.
WHO
85%
Employee health. Employees in companies with strong cultures report 41% lower incidence of chronic diseases.
WHO
Where it applies
SmartLab Culture OS accelerates transformation across contexts
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AI adoption & digital transformation
Cultural and behavioral challenges are the #1 barrier to delivering digital objectives.
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Agile transformations
Agile ways of working are far more effective when culture aligns (reported by 76% of respondents).
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Mergers & acquisitions
Organizations that effectively manage culture are 50% more likely to capture revenue & cost synergies.
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Talent-led transformations
PE firms report 250% higher net returns when talent and culture transformation is prioritized.
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Operational efficiency
Strong cultures of cost ownership (e.g., ZBB practices) deliver 10–30% total cost savings.
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RTS / performance transformations
Organizations nearly double their excess TSR when they implement a full culture transformation recipe.
Difference
What makes SmartLab Culture OS different?
A practical, human-centered approach to transformation, delivered at scale.
Scalable by design
- Live and asynchronous learning and collaboration
- Tailored pathways for leaders and influencers
- Real-time analytics and insight
- Diagnostics connected directly to action
- Designed for hybrid organizations
Together
How SmartLab Culture OS stands apart
Powered by SmartLab. Designed with Project Light Advisory. Built for impact.
SmartLab features
- Dynamic timelines → systemic orchestration
- Immersive environments
- Integrated video conferencing
- Adaptive journeys
- Personalised dashboards
- Decision-making & collaboration apps
- Resource libraries
- SmartLab AI for decisions, data, learning, and production
Project Light Advisory expertise
- 3 shifts / 5 CEO imperatives
- 11 proven modules
- 40+ workstreams
- 90+ deliverables
- Evidence-based methodology
- Behavioral and systemic change capability
- Trusted by global organizations
Inside the experience
Inside the SmartLab Culture OS experience
Flexible delivery models — choose the pathway that fits your ambition.
SmartLab Culture Digital Platform
Deployed organization-wide with tailored interfaces for the board, CEO and top team, Culture Initiative teams, Culture Orchestration team, influencers and all staff.
Module Activation Labs
12 module-specific 2-day workshops to build your team and organization’s in-house culture transformation capabilities.
Dedicated Expert Support
Three levels of dedicated expert support:
- L1: Technical support
- L2: Module specialists
- L3: Global culture experts
Journey
Your SmartLab Culture OS journey
Dream · Diagnose · Design · Pre-Delivery · Deliver
Dream
Define cultural purpose, aspiration, and strategic intent.
Diagnose
Understand where you are and what needs to shift.
Design
Co-create the future culture, journeys, and initiatives.
Pre-Delivery
Prepare teams, align stakeholders, and set up systems.
Deliver
Activate learning, run initiatives, track behavioral change.
Start your culture shift
Build a culture that moves with you—and moves your organization forward.